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Agenda at a Glance
REGISTRATION OPENS, Hotel lobby
8:00am - 3:00 pm
NETWORKING, EXHIBITOR MARKETPLACE, COFFEE STATIONS, 3rd floor
8:30 - 9:30 am
MORNING BREAKOUT SESSIONS, 3rd floor breakout rooms
9:45 - 12:00 pm, Ballroom, Main Stage
WELCOME: Marilyn Alverio, Teresa Hassara, Shawn Wooden
MORNING KEYNOTE: Lisa Bacus
LATINA VIEW PANEL: Marilyn Alverio, Yvette Peña, Arminda Figeuroa
12:30 - 2:00 pm
LUNCHEON BREAKOUT SESSIONS, 3rd Floor breakout rooms
2:30 - 4:00 pm, Ballroom, Main Stage
KEYNOTE SPEAKER: Dr Betty Uribe
Morning Keynote: Latinas & Leadership
Executive Vice President, Chief Marketing Officer, Cigna
Lisa Bacus is Executive Vice President, Chief Marketing Officer at Cigna. She is responsible for Cigna’s global marketing and communications capabilities, which includes strategic market planning, data and analytics to help drive stronger customer insights and product solutions, market research, branding, digital marketing, customer experience, communications and public relations.
Bacus joined the company in May of 2013 after a successful 22-year career with the Ford Motor Company, followed by five years at American Family Insurance, where she served as Executive Vice President and Chief Marketer, overseeing all marketing, public relations, communications and actuarial functions.
Bacus has won numerous marketing awards, including four Effie awards, and has been recognized with numerous business, leadership and civic awards. She serves on several boards in both the for-profit and non-profit sectors, and is actively involved in the community. She channels her passion for education by providing scholarships for high school students to attend college.
Bacus earned undergraduate degrees from Northern Arizona University and an MBA from Duke University.
Afternoon Keynote: Leading with Intention & Values
Dr. Betty Uribe
P&L for Greater Southern California Division ($6 billion business line), California Bank & Trust
Dr. Betty Uribe, an internationally-renowned bilingual/bicultural speaker specializing in leadership development, will keynote the 16th Annual Latinas & Power Symposium on Thursday, May 16, 2019 at the Hartford Marriott Downtown in Hartford, CT. At California Bank & Trust, a division of Zions Bancorp, Uribe runs the Greater Southern California Division, which is a $6 billion business line covering retail and business banking. CB&T has loans of $8.8 billion, deposits of $10.5 billion, and total assets of approximately $60 billion. During Uribe’s tenure as Executive Vice President at CB&T, the financial institution has been named “Best Bank in Orange County,” for three consecutive years by the voting readers of The Orange County Register.
As a significant thought leader in the financial and banking industry, she is a recognized authority on the psychology of leadership, turnarounds, organizational structure, and peak performance. For decades Dr. Uribe has been transforming business, culture, and people through values-based leadership. Her work is regularly featured on all forms of international, national and local media.
As an author, Dr. Uribe wrote #Values: The Secrets to Top Level Performance in Business and Life, which was selected by Inc. Magazine as one of the Top 60 Books on Leadership and also received an endorsement from the Vatican.
She has been honored consistently for her strategic intellect and humanitarian endeavors. Among the many honors bestowed upon Dr. Uribe are: First Woman in History to join the Rose Bowl Foundation Board; Fortune Magazine’s Top 50 Most Powerful Latinas in Business (2017 & 2018); selected by Los Angeles Business Journal as one of the Los Angeles 500: Most Influential People in Los Angeles; Top 25 National Corporate Elite; a special commendation by the President of Colombia, South America, and Pepperdine University’s 2018 Distinguished Alumni Award.
Dr. Uribe currently serves on three private company boards: Pepperdine University, University of Southern California, and Next Step Asia, Hong Kong. She also serves on several non-profit boards in the United States. A mother of three, she resides in Southern California.
2019 Latina View Panel
The Latina view panel will focus on Women and Leadership. Panelists will react to Cigna’s new report on Women & Leadership, presented by Lisa Bacus. The panel will respond to the need for Latina leaders, the skills needed in the 21st century, and how to seek out the resources and tools we need to be successful as we take on leadership roles.
Founder/Producer, Latinas Power
Having grown up in an urban neighborhood, Marilyn learned early on about the importance of giving back to the community. Her parents migrated to the U.S. from Puerto Rico in the early 1950’s and instilled the importance of “la Familia,” our culture, language, and “La Communidad.” She earned a B.A from the University of Conn. in Storrs, CT and an M.B.A. from the University of Phoenix. Marilyn has worked in the corporate arena for more than twenty years where she has held numerous management positions within the airline, pharmaceutical, education, financial, and health insurance industries.
She is the creator and producer of the Latinas and Power Symposium® (LPS), which is achieving national recognition. The annual one-day inspirational and professional development platform is designed for the Latina on the go.
Arminda “Mindy” Figueroa
Founder and CEO, Latin2Latin Marketing + Communications (L2L)
Founder and CEO, Latin2Latin Marketing + Communications (L2L) is celebrating her 12th year at the helm of L2L, a multiple award-winning engagement solutions agency headquartered in downtown Fort Lauderdale with satellite offices in NY, NC and Puerto Rico. A true maverick, Figueroa is a long-recognized leader in the traditional, multicultural, direct and digital marketing fields. She has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America. Prior to launching L2L, Figueroa was Project Director for Scholastic Media, and oversaw the launch of the #1 ranked PBS children’s television series, Maya & Miguel. Previously, she held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon, and Anheuser-Busch.
Figueroa is a sought-after presenter at industry seminars and conferences. Most recently, she served as a panelist for Radio Ink and Hispanic Unity of Florida’s E Summit on women entrepreneurs. Following the devastation of Hurricane Maria, Figueroa served as an advisor to Gov. Rick Scott for the South Florida relief efforts for Puerto Rico and is the proud founder of the philanthropic grassroots organization, Adopt a Puerto Rican Family. Figueroa served on the board of the Hispanic Federation for 16 years and helped raise more than $25M as part of the gala committee.
Today, she is a board member of the Tower Club of Fort Lauderdale, member of Advisory Council of Hispanic Federation, founding member of the Women’s Council of the Greater Fort Lauderdale Chamber of Commerce and serves on the Marketing Council of Hispanic Unity. She has been recognized by El Diario/La Prensa as one of the “50 Most Influential Latinas,” by South Florida Business Journal as one of the top “Influential Business Women of 2017,” and she also received the Golden Mouse Award for Multicultural Marketing Leader of the Year by the Florida Chapter of Women in Ecommerce. Most recently, she was awarded the Diversity in Business by the Greater Fort Lauderdale Chamber of Commerce.
VP, Multicultural Leadership Hispanic/Latino Audience Strategy, AARP
Born in New York, of Dominican parents, Yvette Peña has stood out since she was very young because of her bilingualism and “biculturalism.” After graduating in Business Administration from Baruch College (New York), she dedicated herself to public service and promote community initiatives in favor of diversity. She has more than 20 years of experience in the executive field, and her professional achievements include being the first director of multicultural marketing for Sports Authority (2014) and Walgreens (2011). In 2016, AARP named her vice president of strategies for the Hispanic/Latino audience in the United States and Puerto Rico. She is a new Board Member of the Friends of the National Museum of the American Latino.
About Workshop Selection
Please select workshops at the time of registration for EVERY TICKET purchased. You may create an account to sign in and make changes to your selections through May 1.
Luncheon workshops include lunch. No changes allowed on the day of the conference. Please let us know if you have any serious food allergies or restrictions and we will do our best to accommodate your needs.
If you cannot attend, we encourage you to transfer your registration to another person by updating the contact information.